Routledge Focus on Business and Management
About the Book Series
The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.
Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.
The K-Pop Content Strategy: Marketing Models for Creative Success
1st Edition
By Dominique Falla
July 29, 2026
In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms and bypassed traditional media gatekeepers. This ...
Comparative Dynamics in the Comics Industry: Contrasting Cultures in France, Belgium, and the Netherlands
1st Edition
By Rudi de Vries
July 20, 2026
Due to the enormous cultural and economic impact of the Marvel movies, manga, and anime, research on the comics industry is growing, but has focused primarily on the US and Japan. This book focusses on the European comics industry to explore the complex impact of organizational and cultural ...
Emerging Market Multinationals in Sub-Saharan Africa: A Legitimacy Perspective
1st Edition
Edited
By Aleksandra Wąsowska
July 20, 2026
The successful entry and survival of multinational enterprises (MNEs) in foreign markets largely depend on how governments and other stakeholders perceive their legitimacy. How do emerging market MNEs legitimise their operations in distant markets? What legitimacy threats must they overcome? This ...
Enterprise Evolution, Survival and the Businesstype: From Research to Practice
1st Edition
By Gianpaolo Abatecola
July 20, 2026
The strategic journey taken by firms starts with entrepreneurial inception and can go all the way through adaptation to sustainable enterprise, exit, or failure. This book charts how new ventures grow through co-evolution and adaptation to get past the initial problems of being new, connecting ...
Globalization and Entrepreneurship: Cases from China, Japan and Bangladesh
1st Edition
By Mirjana Radović-Marković, Yao Ouyang, Md. Shajahan Kabir
July 20, 2026
Globalization and Entrepreneurship explores the transformative impact of digital technologies on entrepreneurship across three distinct, but interconnected nations. It presents a comprehensive analysis of how digital advancements and AI are reshaping traditional business models and fostering ...
Grassroots Social Innovation: The Role of Collaboration and Experiential Learning
1st Edition
By Karolina Osterczuk
July 20, 2026
This book examines the transformative power of grassroots social innovations within dynamic urban landscapes. From addressing access to healthy food to navigating regulatory challenges, urban citizens are taking charge of their environments through collective action. This ethnographic exploration ...
Leadership in the Pharmaceutical Industry: From Theory to Practice
1st Edition
By Nataliia Aliekperova
July 20, 2026
Leadership in the Pharmaceutical Industry focuses on leadership in pharmaceutical organisations at three levels: individual, team, and organisational. At the individual level, it covers leadership basics, theories, types of leaders, differences between leaders and managers, leadership traits and ...
Nostalgic Branding in the Toy Industry
1st Edition
By Kamil Lubiński, Magdalena Grębosz-Krawczyk
July 20, 2026
In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and ...
Reimagining Organizational Change
1st Edition
By Richard J. Badham, Brenda M. Santiago
July 20, 2026
This engaging and thought-provoking book offers a rich, multifaceted approach to mastering leadership and driving organizational change. With its extensive, playful and insightful use of cartoons, thought-provoking debriefs, and practical self-assessments, the book is designed to be not only a ...
Digital Transformation of Performing Arts: Trends in the Classical Music Industry
1st Edition
By Salvino A. Salvaggio
June 22, 2026
In the wake of the COVID-19 pandemic, a combination of hybrid working and cultural consumption, alongside shifting audience tastes, performing arts organisations are dealing with significant challenges around digital transformation (DT). This book explores the DT of performing arts, taking readers ...
AI and Resilient Organizations: Human-Centered Design for Industry 5.0
1st Edition
Edited
By Magdalena Kossowska-Lai, Marcin Grzegórzek, Anna Sołtysik-Piorunkiewicz, Witold Chmielarz
June 16, 2026
Artificial intelligence is no longer just a tool for automation; it is becoming the operating system of modern organizations. AI and Resilient Organizations explores how agentic, data-centric AI can enhance human creativity, ethics, and adaptability while building organizational resilience. This ...
Evolution of the Global Fitness Industry: Strategy, Sustainability and Innovation
1st Edition
By Patrizia Gazzola, Enrica Pavione, Francesco Ferrazzano
May 21, 2026
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to...